Digital Marketing Starter Pack: Keeping it simple in 2021

Are you tired of the Millennials and Generation Z constantly staring at their phones?

Are you curious why and what’s so interesting about that little gadget that they’re all managing close to their lives?

The research suggests that this generation might not find themselves hooked to the device rather treat it as an extension of themselves.

This is indeed strange but rather factual. That’s when Digital Marketing steps in to rescue our business.

Let’s get to it, it’s 2021 and things are more unpredictable than ever.

The only thing that helps businesses or brands thrive in these endless pop-up cultures is the idea of entertainment for the viewer and the process of generating hype about their products and services.

Honestly, I believe that now is the best time to reach the right customers through marketing and especially, digital marketing strategy.

Yeah, I’m sure that this word might be familiar to many.

However, surprisingly, small and medium-sized enterprises are unable to get involved in this modern era of digital advertising.

This gives large-scale companies a market advantage.

To my surprise, most business owners are not willing to make the right effort at the right time to address such a trending topic.

Making it simpler, digital marketing is the art of promoting anything and everything on an electronic medium.

This typically helps to establish an online presence of a product, service, brand, or company and seeks to reach a wider audience (geographically and demographically) in a far more efficient way.

Illustration:

It must be hard to wonder how digital marketing actually works!

But believe me, the magic is just around the corner.

To support my statement, let’s follow through with a conversation between Kari and Ben.

They are two friends, who have had their business affected by the pandemic. 

Because of these unprecedented situations, they hardly have any walk-in customers and feel that their company might shut down as there were no sales. 

Stay tuned to see what happens.

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What are the benefits of using Digital Marketing over Traditional Marketing? 

Less expense and broader scope:

Extensive coverage of wider audiences, which can be targeted either geographically or by easier segmentation of demographics which eventually helps to increase the number of potential customers.

Viral and Buzz content:

It’s trendy, every day we see new products on the internet. Digital marketing creates a buzz about whatever makes the cut into millennial fashion and it’s one of the best ways of branding and building customer relationships.

A glimpse into today’s demand:

It includes a popular concept called influencer marketing, which is the process involving endorsements and product placement from influencers, famous people, and large organizations.

This helps to build the reputation and popularity of the brand and makes it easier to communicate with the audience.

Efficient and effective marketing:

It is more affordable to maintain efficiency than using traditional approaches that are less effective. In terms of understanding how many people viewed the ad and the potential buyers.

(Ex: You cannot count the number of people viewing your billboard ad in the traditional approach)

Digital Marketing is Pandemic friendly: No direct Contact

The traditional approach does not require direct contact, but there will be direct interaction with the consumer through digital marketing.

(Ex: Digital marketing helps in maintaining customer relationships as it is more personalized whereas you cannot contact every individual who has received your flyer or has seen your print ad in the newspaper).

Also, Digital Marketing does not consider the company size as a prevalent benchmark to advertise products. It provides the required leads to improve the conversion rates.

This also means that a small to mid-range company can perform digital marketing activities.

Nowadays, small and mid-size companies are competing against larger companies and the size of the company is not the scale of measurement in digital marketing. 

You can learn more here.

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There has been a cycle through which digital marketing can create waves. I stand by this strategy cycle to create an impact on the overall sales. This is discussed below:

​Digital Marketing Strategy Cycle

Step 1: Attract

This is the initial stage of the acquisition of customers from different markets. This can aid in the growth and awareness of brands. This is achieved by blogs, social media, using unique keywords.

Here, the business or brand will establish an online presence that would target specific/niche customers in different geographic segments.

Step 2: Engage

Engagement with potential customers is the secret to achieve a strong customer relationship strategy. This will ultimately increase reliable traffic/customers to your online site.

This can be achieved by using call-to-action buttons. Including live chats or contact forms displayed on your website or social media platforms.

This increases traffic on your landing pages and also makes you a proactive company. Basically, this means that you are engaging with your future clients to make them your customers.

Step 3: Close trail

This helps to maintain leads and integrate with advanced customer relationship management software. We are almost there, we have good chances of getting the right customers for your business. 

Step 4: Convert

This is the final stage! This is the stage where consumers are drawn to your company. Utilize this opportunity to turn the target audience into potential customers.

This can be done through personalized conversations via social media and various other platforms. It is the most important level, as the potential client is actually being converted into a consumer, thereby the sales.

Step 5: Promoted

As consumers are converted into real sales, the product or service is being marketed since step one. Further attracting more clients as and when the cycle continues. 

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What are the most popular ways to create a digital marketing presence?

Moving on, let’s break down the Digital Marketing Starter Pack.

This will be the guide on diverse and most successful ways of building an online presence and achieving conversion rates or sales.

Some of you may or may not have encountered these terms, however, they offer excellent insights to start digital marketing campaigns. Here it goes:

Social media marketing:

Social media platforms such as Instagram, Facebook, and YouTube allow individuals, news outlets, and businesses to follow each other’s internet behavior, participate in virtual conversations, and share information.

Digital marketers tend to use a combination of social media channels to promote their content and to drive traffic to their websites and convert it to sales.

 Search Engine Optimization:

Search Engine Optimization (SEO) is the method of enhancing web content to boost the chances of your website or social media appearing on the first few pages of search engines ( Google, Yahoo).

The more people that visit the web pages of your website/social media, the more the probability that your website will obtain organic traffic, so SEO is still a primary focus for digital marketers who may not want to rely on ads.

In simpler terms, SEO gets more people onto your website/social media that will help in brand awareness and sales. 

 Email Marketing:

For most corporate executives, the preferred communication medium is emailing and this is a useful weapon that the company can utilize to locate the target audience.

The email has traditionally had a negative reputation for being a clickbait and a false method of marketing.

But, the best way your company could use email is by incorporating an inbound email method, which is the method of driving people or potential customers to your business through emails in order to implement advantageous, personalized, and targeted content.

Here, strategic and creative emails are sent to potential customers regarding the services/products of your business!

Google AdWords:

You’ve seen a native ad if you’ve noticed a term on a website or social media called ‘paid.’

Companies have to pay for releasing their content, but the content is not bizarre in nature, it is insightful and fits the concept of the site on which your ads might release.

Native ads can also be used for improved social media content on sites such as Facebook, LinkedIn, and Instagram, including Pay Per Click, which is ‘exclusive’ to Google search results.

This is a great way to get your website noticed on Google!

Remarketing: 

Remarketing is the technique to connect with people you have previously connected with, to increase the level of brand remembrance, and push and increase sales.

Traditional advertising can be seen as an outbound tactic, similarly, it is the method of continuously promoting your product or services, meanwhile, digital advertising uses information for marketers to make healthy decisions. You can use retargeting techniques to send ads directly to individuals who have already visited your website.

On the other hand, don’t hurt them or spam them, rather provide them with a collection of virtual material that is essential to your business, most importantly, this will provide value to your current and previous customers.

There are numerous digital channels through which a business can function, and the assets look quite different in each channel.

In addition, this also helps to distinguish between the various modes of digital marketing and branding. The different channels are described below:

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Conclusion: 

Digital Marketing Starter Pack can be concluded through this story of two business owners, which is described below:

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That is to say, it’s your decision whether you want to take the same path as Ben and Kari, however, I’m pretty sure you want your company to earn the profit it deserves. 

This could be possible by discovering and embracing the Digital Marketing process.

In conclusion, this is just the starting point for understanding Digital Marketing principles. 

This will enable you to grow your company through this incredible process of digital marketing and convert your business into one of the leading brands in the industry.

See you on the other side!