Part B (7/21)
The pandemic’s progression has thrown the business sector into disarray. More products and services are coming online, and for the majority of next year, some employees will work remotely or in a hybrid setting.
The COVID-19 illness outbreak shook our sense of routine, forcing us to reevaluate our alternatives. When social separation became a necessity, we sought other ways to express ourselves.
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1. Sorting out confusions between Tik-Tok or Reels?
Digital Marketing trends are ever-changing and we need to keep up with these changes.
You must confess that you have seen a few brief videos on social media in the form of reels or Tik-Toks.
This is a popular trend that is more adopted by the millennial generation. But we are now seeing audiences of all ages making these videos.
You might be curious how it could help you expand your business? Well, the answer lies in the interests of your target audience.
We’ve found that many people have become micro-influencers as a result of these channels, assisting in the development of buzz for specific goods and services among their target audience.
The use of video and audio, as well as transitions and hooks, grabs the attention of consumers, and a few original ideas could even get the company trending on social media.
We can only imagine the scope and reach of the content on these channels, given that they are present in more than 50 countries.
They may only account for a limited portion of the campaign efforts, but the number of conversions speaks for itself. You can also use Reels to show your work as a service provider.
Sharing resources on Reels allows you to showcase the brand’s personality as well as how you do things uniquely.
It can even be used to tell a story, jazz up testimonials and feedback, or even create excitement for a new product launch.
Though we’ll never tell you to “do as everybody else does,” it’s always cool to be encouraged by people who work in similar fields.
Often, remember to use Reels in your overall marketing strategy so you can determine what kind of content to create and when. Reels and Tik Tok is the next big thing, it’s time you tap into it. Learn more.
2. Consumers or Content? Who crowns as the king of 2021?
We’ve all heard that content is the king of marketing, but it’s 2021, and we’re wondering if it still holds true in the field of business marketing.
Since the pandemic eventually took over all of our work and personal lives, so much has changed in the way businesses run.
Content, on the other hand, sticks out and has a greater effect on developing the brand’s identity.
Consumers, in reality, are just as critical as the content generated and everyone needs to hear if a product or service can improve their lives.
Consumers are the ones who would use our content directly. As a result, I believe it is fair to assume that if the content is king, consumers are undoubtedly the queen.
In this modern era, getting the basics handled is not impossible.
The aim of the message’s content is to add value and complete the desired response/transaction. Keep in context!
3. Solidification of Influencer Marketing: Scale your brand, use Influencer marketing today.
“89 % of people surveyed say ROI from influencer marketing is comparable to or better than other marketing channels” – MediaKix Influencer Marketing Survey.
“84% of marketers agree that influencer marketing is effective”. – Influencer Marketing Hub
“71% of marketers say the quality of customers and traffic from influencer marketing is better than other marketing sources” – MediaKix Influencer Marketing
Curious to know how influencer marketing can enhance your business and keep you in par with the digital marketing trends?
The essence of Influencer Marketing is to recognize the influencers in your niche by endorsing your brand and having them work for you.
Customers value influencers’ recommendations as they have built connections, confidence, and reputation with their followers.
Relevant Influencers place your services on their accounts and engage with social users who are already interested in your niche.
Reduced additional funds to test and find your audience as influencers have already fostered it.
4. Increase engagement and local SEO
To break it down, engagement is how many individuals view your business and take specific actions towards your business. It’s always noticed that the higher the engagement, the higher the conversions.
SEO is the optimization of search engines on the internet. This helps in increasing the page rank on the search engine pages like google and yahoo.
Local search engine results page competition (local SEO) is becoming more challenging. Having a website no longer guarantees revenue or better search engine results.
To succeed and prosper in this rugged online marketing environment, you must be fiercely competitive.
Local SEO, according to experts, has three main components: conventional SEO, location info, and engagement.
However, as we see with SEO in general, engagement is becoming increasingly important. Local engagement is expected to take on a much more important role in the immediate future, with a greater effect on the overall local SEO mechanism.
The only way to improve on this is to boost audience engagement and continue to use new search engine features such as Google Knowledge Panel, etc.
We should also capitalize on emerging features on social media platforms to improve interaction and use the most recent SEO tactics.
Focusing on engagement is a wise decision. Search engines, like ordinary internet users, are becoming smarter.
They expect a great online experience, which you can only deliver if you concentrate on increasing engagement and keeping up with the new digital marketing trends.
5. Behavioral Changes in Consumer patterns – Isn’t this a mood?
Consumer behavior has been permanently altered as a result of the pandemic’s impact, which ranges from lockdowns to safety enforcements to financial wellbeing.
It’s an unusual occurrence that everyday routines are disrupted in this way. Consumers in ordinary times prefer to cling to their behaviors adamantly, resulting in very sluggish (if any) adoption of beneficial technologies that necessitate behavior improvement.
Consumer firms will do better to find solutions to reach customers where they are now and address their demands in the post-crisis era, even though the catalyst for the behavior change might be unique to the pandemic and temporary.
Identifying customers’ new values, behaviors, and “max times,” according to behavioral psychology, is critical to driving behavioral improvement.
Consumer behavior is heavily influenced by a consumer’s collection of views about the environment. Beliefs are social in nature, and they are so profoundly ingrained that they preclude users from logically testing options, perpetuating old behaviors and rituals.
Consumers are searching for opportunities to buy goods and services online.
Companies who build a nuanced view of their target user bases’ changed values, peak times, and habits—and adapt their product offers, customer interactions, and brand communications accordingly—will succeed in the next normal.
6. Cross Channel Marketing attribution
Cross-channel marketing is the systematic alignment of all marketing platforms used by a business in its campaigns. Each brand has its own distinct combination of marketing channels.
The holistic measurement of how certain platforms and touchpoints contribute to greater knowledge and interactions with consumers is known as cross-channel marketing.
Companies may use cross-channel attribution to give credit and calculate the effect of individual touchpoints while also looking at how the particular combination interacts with one another throughout the consumer lifecycle.
Each touchpoint, whether it’s a radio ad, a tv commercial, a tweet, a direct mail advertisement, or a Facebook post, works to build connections with consumers and drive them to conversion.
Before making a purchase, customers usually interact with a company across a series of touchpoints through a few platforms.
Consumers tend to partner with labels they are familiar with. Winning a modern customer’s purchase requires a certain amount of courtship, particularly for high-ticket goods.
We need to come up with a digital marketing trends & campaigns that is both coherent and efficient. We need to engage with people both online and offline, and we need to make sure that our platforms are all working well and that all of our plans are pointing in the same direction.
Cross-channel attribution provides businesses with a clear picture of how their various marketing campaigns connect to provide exclusive interactions to their clients and prospects.
7. Experiential marketing could be a win-win
Sometimes, people often trust experiences rather than products or services. Customers are repeat buyers of businesses who build an aura around the products they are attempting to market, which has been a recent trend.
They want to provide an overall environment for the consumer who buys the product/service.
Consumers are directly engaged by experience marketing, which welcomes and inspires them to partake in the evolution of a brand. Marketers appreciate the value of storytelling, and experiential marketing applies itself exceptionally well to storytelling.
Consumers who engage with a narrative form deeper bonds with brands and exhibit the emotional reactions that advertisers want.
Experiential marketing provides buyers with the feel-good feelings needed to develop genuine brand loyalty – the blueprint for producing brand warriors that spread the news about their favorite brands and goods.
If you haven’t already, check out PART A of 21 top trends business owners should look out for in 2021 – The Digital Marketing Edition.